Startups Vocabulary｜PMF・資金調達・成長の語彙（起業の英語）
スタートアップ英語は「カタカナを英語で言う」ではなく、意味を構造で説明すること。ピッチで詰まらない語彙を固める。
Startup OS（最小）
Problem → Customer → Solution → Proof（traction） → Economics → Plan → Ask
Problem → Customer → Solution → Proof（traction） → Economics → Plan → Ask
PMF / 顧客 / 市場（言えると強い）
核語彙
- problem / pain point / use case
- target customer / segment / persona
- product-market fit (PMF)
- value proposition / differentiation
- competitive landscape / moat
- We help ___ (customer) do ___ (job) by ___ (method).
- The pain is ___, which costs them ___.
- We’re different because ___.
GTM / Sales / Growth
- go-to-market (GTM) / distribution
- pipeline / funnel / conversion rate
- lead / prospect / qualified / closing
- retention / churn / engagement
- growth loop / referral / virality
“売上”より先に、どこから顧客が来るかを語る語彙が必要。
数字（投資家が見る場所）
- revenue / ARR / MRR
- gross margin / CAC / LTV
- burn rate / runway
- unit economics / payback period
- forecast / guidance
- Our CAC is ___ and LTV is ___, so payback is ___ months.
- At our current burn, we have ___ months of runway.
資金調達（Terms）
- round / seed / Series A
- valuation / pre-money / post-money
- cap table / dilution
- term sheet / conditions
- convertible note / SAFE
“専門語”に見えるけど、実は全部「条件と結果」。
ピッチで詰まらない“必殺15文”
- We’re solving ___ for ___.
- The current solution is broken because ___.
- Our product enables ___.
- We’re different because ___.
- Our traction so far is ___.
- Our revenue is ___ and growing at ___.
- Our gross margin is ___.
- CAC is ___, LTV is ___, payback is ___ months.
- Our go-to-market strategy is ___.
- Our biggest risk is ___, and we mitigate it by ___.
- We’re raising $___ to achieve ___.
- This gives us ___ months of runway.
- The timeline is ___.
- Happy to share the deck and data room.
- What would you need to see to get comfortable?
最後の質問が強い。相手の“判断基準”を引き出せる。
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